If you’ve spent a good deal of time in the Internet Marketing arena, trying to get up and running and feeling like you’re spinning your wheels, then you may be looking for a personal mentor and coach for the coming 2010 year.

Learning the marketing ropes on the ‘net has evolved from advice being shared sporadically in forums to the development of how to guides people could tackle on their own.

But lately, there’s been a movement toward more hand-holding and direct one-on-one interaction between student and teacher. To date, only the very rich could afford the high-priced coaching opportunities that top marketers offered.

And in some cases, that will still hold true in the year 2010. But here’s the good news: You can invest in coaching like you’re building a ladder – moving up one rung at a time until you’re able to pay for top tier mentoring at the level you need.

For example, let’s say right now you’re a total newbie. You know nothing – you’re clueless about how to choose a niche, you don’t even know what a keyword is, and when it comes to launching a website, you’d prefer to run outside and bury your head in the sand like an ostrich.

You can get by with hiring a more affordable online mentor. You’ll want someone who has more experience than you, who is making money online, but who isn’t priced so high you’d have to take out a second mortgage just to spend 30 minutes on the phone letting them ask you questions about your dreams and desires.

Then as you progress, if your coach has taught you all that they can, you move on to the next tier and the next, until you yourself are considered an expert marketer in your own right.

When you search for a marketing coach for your 2010 business pursuits, look for someone who does not have a one-size fits all approach to teaching. You want someone who isn’t multi-tasking during your time with them, whether it’s on the phone or chatting via Skype.

On the initial communication, you should both be analyzing each other – the coach should see if you’re a good fit for what he or she teaches and you should consider whether or not they seem like a good fit when it comes to how you learn best in terms of sharing knowledge and even how your personalities mesh.

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Internet Marketing Coaching

Being an effective medium of business promotion, internet marketing is regarded as a godsend for businesses that need quality promotion of their products or services at an affordable price. Also known as eMarketing, online or internet marketing has created a revolution owing to its nominal cost of advertising. Online marketing, because to its interactive nature and around the clock availability is a much more accessible tool than a conventional offline marketing campaign but comes with its own set of limitations and security concerns.

The pros and cons of Internet marketing are briefly discussed below.

Advantages

Online marketing is way cheaper than its conventional counterpart when you compare it as a ratio of money spent while marketing to the number of potential customers reached. A very small part of the total capital is required to reach an even wider market through eMarketing.

Online shopping of products and services can be performed at the customers’ own convenience and is not time bound. Tedious and exhausting market surveys and research as required in conventional market system are not essential in internet marketing and the customer can research and purchase his product out of a huge range of products while sitting in his living room. The products thus purchased can be delivered at their doorstep in the specified time.

All kinds of statistics about all kinds of products are available to Internet marketers. Online advertising can be carefully measured through methods like pay per click (ppc), pay per impression (ppi) and pay per play (ppp) and then only the ads that are the most appealing to the customer may stay. Billboard advertising fails in this case.

According to 2007 statistics, the growth of Internet marketing is faster than any other type of marketing media owing to its overall efficiency. The customer response is much easier to follow than in other kind of offline media.

Disadvantages

Internet marketing is an ever-growing phenomenon and requires the customer to constantly upgrade his/her computer hardware and software in order to have a complete and comprehensive view of the products that marketers are offering. One of the biggest barriers is a low-speed internet connection. Although 90% of the American households have high speed broadband connections, the conditions are not so similar over the rest of the world.

From the perspective of the buyer, there is one serious drawback. A customer cannot touch, taste, smell or try a product before making an online purchase. This can become extremely limiting even with rich multimedia advertising. This problem has though been countered and the customers are offered value added services like ”product return-money back policies” if they do not like the product that they have purchased.

Besides these drawbacks, security is a major concern. As far as the sensitive information like credit card numbers etc. are concerned Customers are sometimes hesitant to buy products online because of their lack of trust in marketing websites. Companies that engage in online businesses often claim that they will keep the customer information private and confidential but have time and again been caught selling information.

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Internet Marketing Pros and Cons